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SXSW London Music Festival

APPLY TO PLAY


How does it work?


Be part of the inaugural SXSW London Music Festival and apply for a chance to perform on our stages! You'll play at one of Shoreditch’s legendary live music venues, in front of industry professionals, media, fans, and musicians from across the globe.

  • Submissions Open: 28 October 2024
  • Submissions Close: 13 January 2025, 9:00 AM GMT 

We’re accepting submissions from all music genres, welcoming musicians from around the world, whether signed or unsigned. Each invited act is guaranteed one official SXSW London showcase performance, typically running for 40 minutes. Exceptions may apply.

If you have any questions about your submission or the application process, please contact: music@sxswlondon.com

Get started

Submit your details here to receive the submission guidelines directly in your inbox. 

Understand the requirements

Take some time to familiarise yourself with the submission criteria and prepare your application.

Craft a standout submission

Highlight your recent achievements and tell us why now is the perfect time for you to showcase your talent.

Include supporting material
Make sure to include supporting materials, such as one recorded music link and one live performance link.

Download Submission Guidelines